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Management Fads in Higher Education:
Where They Come From, What They Do, Why They Fail
(The Jossey-Bass Higher and Adult Education Series)
Robert Birnbaum (University of Maryland, College Park)
San Francisco: Jossey-Bass, LB2341 B49, 2000
  2005-07-18 08:52:11

  Preface  xi
The Author  xxi

Part I: Developing Academic Management Fads 
1. Seeking the grail: The never-ending quest  3
2. We;re from the governement, and we're here to help  33
3. Survival in a changing environment  63
4. Higher education as a commodity  91

Part II: Understanding Academic Management Fads
5. The life cycle of academic management fads  125
6. Organizations and fads  143
7. Managers ans fads  169

Part III: Working with Academic Management Fads 
8. The legacy of fads  193
9. Managing fads  215
References  243
Name Index  267
Subject Index  273
　
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Last updated 2005-07-15, Friday